Today, we're exposed to more temptations than ever before. Fueled by digital technology, products are designed to maximize consumer engagement with little to no accountability for the potential harms they may cause to individuals, families, or society.

My research interests are on higher-order cognitions, such as decision-making, emotions, and cognitive control, that underly hedonic consumption. Broadly, I'm interested in how and why people interact with digital technology and what these interactions reveal about fundamental cognitive processes in humans. In particular, my PhD focuses on modern gambling products.

To this end, I adopt a strong quantitative approach that rely on on human data. My research employs i. advanded statistical modelling (alongside simpler analyses) and ii. a multi-method approach, integrating laboratory experiments with intensive longitudinal surveys.

My PhD research training is funded by the Natural Sciences and Engineering Research Council of Canada and the Centre for Gambling Research at UBC.