Today, we're exposed to more temptations than ever before. Fueled by digital technology, products are designed to maximize consumer engagement with little to no accountability for the potential harms they may cause to individuals, families, or society.

My research explores higher-order cognitions underlying hedonic consumption, including decision-making, emotions, and cognitive control. Broadly, I investigate how and why people interact with digital technology and what these interactions reveal about fundamental cognitive processes in humans.

To this end, I adopt a rigorous quantitative approach, relying on human data. My research employs i. advanded statistical modelling (alongside simpler analyses) and ii. multi-method research designs, integrating laboratory experiments with intensive longitudinal surveys.

My research training is funded by the Natural Sciences and Engineering Research Council of Canada.